Paul

Middelkoop

UX/UI Designer

Hi!

I am an UX Designer from Amsterdam working at Clockwork. I am a big fan of working in small teams and building something testable as soon as possible. At the agency I made Guidinc for Bindinc (currently being built), and am working for HZPC at the moment. The case studies below are voluntary projects and meant to give you an idea about my approach to UX Design šŸ˜€ Enjoy!

CASE STUDY 01/04

New Feature Design for Relive

Relive allows you to relive your epic sports adventure through a 3D Video. It was not possible to compare yourself to your friends’ adventures that took place earlier. With the design of a new feature, users can now combine multiple runs into one single clip.Ā 

ROLES
Concept Development | User Research | Prototyping | Testing

TIME
One week

CASE STUDY 02/04

Designing Tinder for Musicians

Finding new bandmembers is tough. Cowbell is a concept design for a webapp that smoothly matches musicians to bands, accounting for music styles, instruments and overall vibe. In one week an MVP was built as Proof of Concept.

ROLES
Concept DevelopmentĀ  | Prototyping | Testing | Shipping

TIME
One week

CASE STUDY 03/04

Satellite data for all

Bird’s AI is a satellite data start-up. They were unsure who their specific users were, and their UI was very limited and not self-explanatory. Thanks to a market analysis, a clear user analysis, and a redesign of the UI, all types of users will know how satellite data can empower them.

ROLES
Market analysis | User Research | Prototyping | Testing

TIME
Two weeks

CASE STUDY 04/04

Calling Fair Traders into action

FairTrade is a global movement that caters to a lot of different types of users. FairTrade Peru has difficulty explaining on their current website how and why visitors should become involved. A homepage redesign clearly calls visitors into to action supported by strong storytelling.

ROLES
Information ArchitectureĀ  | Prototyping | Storytelling | Responsive Design

TIME
Three days

Latest UI work

Check Dribbble for latest UI work.